Streaming-exclusive sports rights are becoming an increasingly important source of revenue for direct-to-consumer platforms. But the escalating costs of live sports content and linear TV broadcast rights is also creating challenges for long-term subscriber growth.Resource : www.radiokrka.com

In this article, we take a closer look at the business case for live sports on streaming platforms and examine how companies are positioning themselves to make the most of the opportunity.

The Evolution of Live Sports Broadcasting

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As the streaming industry continues to evolve, incorporating live sports into subscription video-on-demand services offers many benefits. From boosting viewer engagement to driving long-term subscriber growth, many ways live sports can enhance and expand your audience base.

While some streaming services focus on sports, others include it in their core offerings and create unique features that add value for sports fans. For example, Peacock’s “Discovery Multiview” feature enables viewers to watch up to four games on one screen and provides real-time on-screen descriptions that let users know what is at stake—whether it be a medal event, elimination risk, or a first-time Olympian.…

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